Desiree Cocroft

Desiree Cocroft, MBA, PCC, is an executive coach, leadership development strategist, and facilitator with more than 20 years of experience helping leaders turn vision into inspired action. She partners with executives and teams to build trust, strengthen their leadership, and create authentic, high-performing cultures, so they can let go of overwhelm and hustle culture and focus on what matters most.

As an ICF Professional Certified Coach and Positive Intelligence (PQ) coach, Desiree helps leaders build the mental fitness to quiet self-sabotage and meet pressure with clarity and calm. She coaches executives in the Johns Hopkins University Executive MBA program and works with leaders who are navigating high-stakes demands and looking for a more sustainable way to lead.

Desiree’s record of leadership development spans some of the most recognized names in business and education. Her accomplishments include:

• Training and coaching more than 30,000 leaders since 2018 as a contract coach, consultant, and keynote speaker with FranklinCovey, in The 7 Habits of Highly Effective People, Leading at the Speed of Trust, and culture of belonging
• Speaking for organizations including Johnson Controls, TEDx, and Marquette University
• Being featured in Forbes for her leadership work
• Authoring the award-winning book Get Your Life Today: 7 Success Hacks for Life, Leadership, and Business

Desiree holds a BA and an MBA in Business Administration from Hampton University and a BA in Dance from the University of Wisconsin–Milwaukee. She is the founder of Destination Life, LLC.

A dancer at heart, Desiree co-founded Signature Dance Company, a Milwaukee nonprofit that empowers women and girls, and was named one of the Milwaukee Business Journal’s 40 Under 40. In her spare time, she enjoys writing, dancing, traveling, and cooking vegan food.