Carolyn Ferguson | Executive Facilitator & Presentation Coach

As a communicator, strategist and trainer, Carolyn Ferguson, FSMPS, CPSM helps firms develop winning strategies for securing new work as they prepare for project interviews. She has coached A|E|C teams for 22 years helping them secure high-rise office buildings, healthcare facilities, convention centers, professional and collegiate stadiums, as well as new airport terminals – successful interviews equating billions in project work.

“Clients want to feel a connection with teams and individuals during a project interview.”

From developing presentation content to delivering clear messaging, Carolyn provides proven presentation skills training for both groups and individuals. She creates a safe training environment where professionals are able to identify their individual challenges and begin improving immediately.

“Working with professionals to become effective communicators, while remaining authentic, is a huge passion for me.”
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Carolyn has been active in the Society for Marketing Professional Services (SMPS) for 22 years. During her term as National President, Carolyn was instrumental in developing and initiating SMPS U in partnership with the University of Maryland, Robert E. Smith School of Business. She has served as National President-Elect, President and Secretary and is currently serving as the SMPS Foundation President. She has been honored by the society with numerous awards — New Member and Member of the Year, Rock of the Chapter, Marketing Excellence and she was inducted into the SMPS Houston "2012 Class - Hall of Fame". She was also named SMPS National Chapter President of the Year and is the first non-technical woman currently serving on the Editorial Board for Building Design + Construction Magazine as well as being named to BD+C’s ”40 under 40” list.

Carolyn lives in Denton, Texas with her husband Rob, daughter Faith and dogs, Willow, Sophia and Tweetie as well as cats Maisie, Zeezba and JJ Watt. In her spare time, she loves watching Faith, a percussionist at Denton High School, march in the band battery where she plays Bass #2. Watching college football, especially the Texas Tech Red Raiders, is a huge passion of Carolyn's. She and her husband talk about football more than a married couple should and she knows more stats about players and teams than is necessary. Upcycling furniture and decorating her 1974 Tudor style home keeps her busy with the time she has left.