Sales Presentation Skills & Tips

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3 Proven Tips Guaranteed to Increase Sales

​We’ve all seen sales presentations with alluring text, flashy animations and meaningless jargon. Why do we see this constant pattern? These strategies can characterize the presenter as inexperienced or over-the-top. In order for a sales presentation to be effective, it needs to have a fascinating story and a compelling call-to-action. 

Here are some tips that will help you make sure your presentation doesn’t waste anyone’s time.

Make It Steller to Capture Attention Immediately

Start Strong! Your cover slide is the first slide your audience is going to see, make it steller to engage your audience. People need to understand your goals immediately. Starting with an important fact is a good way to draw instant attention while using simple graphics to make it relatable. In general, people respond better to visual information than plain text.

If you’re promoting a product, make it personal! The product was meant to solve a problem. Tell a story about how your product solved an issue and how consumers can benefit. This strategy will grab your audience’s attention and showcase your expertise.

To download our 11 point checklist on "Grabbing Your Audience's Attention in One Slide". Click here!  

Master Your Audience

Almost every sales presentation is the sales representative talking at you. There is rarely any two-way communication. Welcome questions and interruptions. Keep your audience engaged! Ask questions like “Is this making sense?” or “Do you understand how this can work for you?” One of the best ways to close a deal is by showing you care about what your audience is thinking about.

Make sure to stop if there are any interruptions. This allows you to explore the topic in more detail with your audience. Acknowledging questions will help establish an even better relationship with your audience or prospects if they know you’re responding to their concerns. After all, your audience is more important than you.

Keep it Simple

A sales presentation should be as short as possible. I get it—you’re passionate and excited about a product so there’s a tendency to ramble on and talk about the nitty gritty details. Everyone is tired of corporate mumbo jumbo—they’ve heard the spiel thousands of times. You can sound self-conscious when you hit on the same topics over and over again. It’s boring! Your audience will lose interest quickly.

Only present the most relevant information. Your audience only cares about ROI! Don’t bank on the audience knowing how the product is going to reduce costs and gain more market share. Making sure your audience or prospect knows exactly how these results will be achieved is crucial for your presentation.

Now that you’ve acquired these tips, we know you’ll crush the presentation. If you’re still struggling or have any questions contact us at [email protected].